Visibility is key with any promotional product. After all, the worst thing that can happen after spending 1000s of dollars on giveaways is watching them end up in the trash. Which is why wearable objects work so well. I'm personally a big fan of wristbands. They're nerdy enough that they are still a novelty item but younger audiences will wear them regularly, increasing brand awareness around their friends and family.A fun idea I heard the other day was inviting visitors to pick up your product (a sweatband) and wear it during the exhibition. Then, throughout the day walk around the show and give small prizes to people who are spotted wearing the wristband. That way you're creating an instant advertisement at the trade show but you're also providing guests with a take-home item.
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